CONCEPT: In this advertisement it is funny that how the written word CHANGE using by the boss,which means make things different and it was misunderstood by the employees as the CHANGE in terms of money and it is interested also because if in the real terms the employees of the organisation are like this then the boss should need CAMLIN WHITE BOARD MARKER for erase the written text again and again to make the text easily understandable becuse camlin white board marker are easily erase-able.It is the interactive concept by using the word change and no one can easily think that it was an advertisement of CAMLIN WHITE BOARD MARKER .in this advertisement involvement of creativity is there.
TAGLINE: Leaves no proof.
TAGLINE: Leaves no proof.
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